Word 11: Toronto's Blogging Festival

Topic: Building Trust With Social Media (blogging edition)
Presenter: Promod Sharma
Designations: FSA, FCIA
Title: Marketing Actuary
Company Name: Taxevity

Word11 | Aug 27, 2011 at 10:30 AM

Website: registrationoutlinks.gif

Short version

How do you earn trust these days? Blogging plays a key role within social media and the larger framework of marketing. Learn how to get started and — more important — keep going.

Promod started two blogs in 2007 to educate the public and help entrepreneurs market better. You’ll find over 401+ posts. He expanded to using LinkedIn, podcasts, Twitter and newsletters. The lessons from those experiments form the basis of this session.

The Talk


Blogging is an ideal way to establish trust. You show both your expertise and intent. You also exude your personality. This is especially helpful if you sell a service.

Are concerns like these getting in the way of your blogging?

  • Is my writing good enough?
  • How do I get started?
  • Where do I find the time?
  • What if I run out of ideas?
  • How do I invite traffic?
  • Is blogging better than writing a book?
  • How do I measure my success?

If building trust is important to you, see how blogging fits into your marketing strategy.

This session is for new and potential bloggers. Experienced bloggers may also benefit from the perspectives. You'll see the role of blogging within social media and the larger framework of marketing.

The Presenter

What does an actuary know about blogging?

Promod started blogging in 2007 to educate the public (Riscario Insideroutlinks.gif) and help entrepreneurs market better (Marketing Actuaryoutlinks.gif). He expanded to LinkedIn, podcasts, tweeting and newsletters (Marketing Reflectionsoutlinks.gif). The lessons from those experiments form the basis of the presentation.

The experiences can help you too.

Special Instructions

The presenter will use his own notebook computer and wireless remote. As a precaution, a copy of the presentation will be on a USB flash drive in PowerPoint 2010 format. This allows use of another Windows computer, if necessary.

Please arrange for the following

  • projector with VGA input (content is formatted for 1280x800 HD widescreen but works with a conventional 1024x768 projector)
  • sound (video is used)


Here are links to more information.

The Presentation

Here is a PDF of the presentation. There are slight differences from the live version. That's to improve readability and reduce the number of pages.



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