Freelancecamp Toronto 2012
Register now for freelancecamp Toronto
How To Earn And Keep Trust | May 27, 2012 at 10:00 AM
Trust is essential for success as a freelancer. Your expertise is not enough. Potential clients have difficulty judging your skills and often feel they have reasonable substitutes. In this session, explore how the face of trust has changed. How do you rank? Discover what you can do to attract and retain clients.
This session is designed for freelancers who
- have the expertise to do the work
- face challenges getting or keeping clients
- The presentation (PDF, 1.9 MB)
- The new prescription for trust
- Are you a visionary?
- Where is your advisor's blog? (read this as where is your blog if you don't have one)
- Trust-building tools
- How to Turn Pro, from the warrior artist, Steven Pressfield (Forbes, Jun 6, 2012)
- What are you leaving behind? (Seth Godin, May 26, 2012)
- Trust and working with freelancers (The Buy Links, Mar 2012)
- Employers and freelancers: who do you trust? (Amex Open Forum, Sep 2010)
- Do we have to pander? (Seth Godin, Jun 29, 2012)
This recording is a tad unusual. The discussion started before the session started and continued after the conclusion. Since the camera was filming, you'll see the extra segments here.
You may also be interested in
- Building Trust With Social Media
- Building Trust With Blogging
- Building Trust With Podcasting
- Trust And You: Be The One They Want
- Other presentations
Presenter: Promod Sharma
Designations: FSA, FCIA
Promod ("pro-MODE") is an actuary who designed life/health insurance products and helped advisors sell them. Now he conducts fee-only actuarial insurance reviews.
In 2011, Promod got interviewed in The Globe and Mail and Toronto Star. He was also nominated for a Business Excellence Award from the Toronto Board of Trade. He lost but of the 49 candidates in eight categories, he was the only one from financial services. That's the least trusted sector in the world once more (Edelman Trust Barometer 2011 and 2012). Trust-building techniques that work there can certainly help you.
Special Instructions For Organizers
A well-arranged event reduces stress and boosts benefits for the audience.
The presenter will use his own notebook computer and wireless remote. As a precaution, a copy of the presentation will be on a USB flash drive in PowerPoint 2010 format. Please arrange for:
- projector with VGA input (content is formatted for 720p HD widescreen but works with a conventional 1024x768 projector)
The session will be recorded with the intention of posting the video on YouTube (barring technical glitches). The recording:
- reminds attendees of what was discussed (less need for taking notes)
- shows the absent what they missed (and encourages them to attend other sessions arranged by the organizers)
- helps the speaker improve
The audience members will not be shown but their voices will be recorded.