Credentials

For testimonials, visit LinkedInoutlinks.gif.

Areas of Expertise

  1. taming financial risks using actuarial science and crayons
  2. helping entrepreneurs market better
  3. freely sharing what's learned through blogs etc

Mechanisms

  • Simple, practical solutions
  • Effective presentations
  • Overcoming inertia
  • Online channel
  • Leveraging technology
  • Marketing, especially using social media

Professional

  • Fellow of the Canadian Institute of Actuaries (FCIA) in 1993
  • Fellow of the Society of Actuaries (FSA) in 1993
  • License to sell life and health insurance in Ontario
    • website: 10114903outlinks.gif (Financial Services Commission of Ontario (FSCO))

Memberships

  • Member of the Toronto Board of Trade
  • Associate Member of the Conference for Advanced Life Underwriting (CALU)
    • life insurance and financial services professionals who meet specific advanced standards and requirements (limited to 400 Active Members and 200 Associate Members)
    • website: calu.caoutlinks.gif
  • member of the Association of Independent Consultants

Lapsed

  • member of the Estate Planning Council of Mississauga 2009-2010 (see profileoutlinks.gif)

Work Experience

Taxevity, Toronto (Dec 2009 - now)

Marketing Actuary

Risk manager to the wealthy.

Specializing in taming the financial risks of

  • living too long (longevity)
  • dying too soon (mortality)
  • paying too much tax (taxevity)

Often using the overlooked and widely-misunderstood tax advantages of life insurance.

Generally collaborate with

  • advisors (mainly insurance advisors, investment advisors, accountants, lawyers) seeking to help their clients
  • organizations seeking to help their members
  • charities seeking to help their donors donate more

"free prize": helping entrepreneurs boost their revenue by marketing better (see Marketing Actuaryoutlinks.gif blog, Marketing Reflectionsoutlinks.gif eNewsletter, [*http:twitter.com/mActuary @mActuary]outlinks.gif on Twitter)

Industrial Alliance Insurance & Financial Services, Toronto (July 2005 - Nov 2009)

Director of Advanced Marketing

National Life, Toronto (June 1991 - June 2005; 14 years)

(National Life was "harmonized" into parent company Industrial Alliance on June 30, 2005)
Actuary, Individual Insurance (April 1997 - June 2005)

Launch life, health and annuity products in Canada and Curacao for sale through advisors, National Accounts, private label partners or the Internet.

  • Report to Executive Vice President and Chief Operating Officer
  • Run a department of ten with hands-on responsibilities for
    • Product design, pricing, reinsurance and implementation
    • New business illustration software for Internet and desktop
    • Marketing support, including inforce illustration software and gathering marketing intelligence
    • e-Marketing to advisors and their clients
  • Assisted with manufacturing private label UL for MD Life, TD Life, BMO Life and CUMIS Life (since mid-1998)
    • Wrote replies to Request For Proposals and made presentations
    • Department’s effectiveness in market analysis, product design and illustration development contributed to winning bids
  • Created unique SaveTax websites: consumer-friendly education and online projection software on over 7,000 advisor-branded websites (since Jan 2000)
    • Identical content looks different due to advisor customization
    • Developed original HTML prototype, managed implementation and marketed across Canada
    • Wrote content for Term 100, Guaranteed Universal Life and Critical Illness and thoroughly reviewed remaining sections
  • Streamlined implementation process in 2003 to launch multiple products concurrently, rather than sequentially
  • Send weekly emails to advisors and customized, advisor-branded messages to their clients

Associate Actuary (1996-1997; 1 year)

  • managed 3 post-Associates of the Society of Actuaries (ASAs)
  • oversaw illustration testing and specifications
  • lead Product Design Team
  • quantified and reported financial losses for successful lawsuits against PPI and Prudential Insurance

Associate Pricing Actuary (1995-1996; 2 years)

  • continued pricing
  • wrote product descriptions and technical specifications
  • expanded planning role
  • developed “green sheets” to easily communicate complex market intelligence at a glance

Actuarial Consultant (1991-1995; 4 years)

  • priced National Life’s first true Universal Life plan using AXIS
  • tested illustration software
  • modeled UL for first-ever Dynamic Solvency Testing
  • developed formulas for administration system

Actel Resources, Toronto (1989-1991; 2 years)

Manager, Client Services

  • Trained and assisted clients in using the actuarial modeling system
  • Performed life consulting for Tillinghast
  • Tested, programmed, and developed the software
  • Documented user utilities, input items and output items

Metropolitan Life, Ottawa (1984-1989; 5 years)

Senior Actuarial Assistant

  • Group Actuarial — Pricing & Analysis (8 months)
  • Personal Insurance Financial — R&D (2 years)
  • Corporate Actuarial (2 years, as Actuarial Assistant)

Education

University Of Western Ontario (UWO), London (1980-1984; 4 years)

  • Bachelor of Science (Honours) in Actuarial Science
  • Scholarships
    • National Sciences and Engineering Research Council (NSERC) Summer Scholarship (3rd year)
    • The London Life Continuing Actuarial Scholarship
    • UWO Continuing Scholarship (years 2-4)
    • UWO Entrance Scholarship (1st year)
  • Summer job: Group Actuarial at Crown Life in second year

PS Network

Market Better
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blogger.png Blog
marketingreflections.png Newsletter
Spark Insight
website.png Website
Grasp Risk
twitter.png Twitter
blogger.png Blog
website.png Podcast
website.png Website
Tame Risk
website.png Taxevity
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