Building Trust With Social Media

CALU 2011 Annual General Meeting


Have you registered for this year's AGM?

In keeping with the conference theme, A New Age Of Advice, consider social media.

There's a session designed to help you.

Building Trust With Social Media

CALU is hosting a special breakfast presentation on May 4, 2011 (Wednesday) from 7:00 AM - 7:55 AM. Your presenters are

  • Roger Thorpe (RHU, REBC, GBA), President at Thorpe Benefitsoutlinks.gif
  • Promod Sharma (FSA, FCIA), Marketing Actuary at Taxevityoutlinks.gif

You'll find the article Roger mentions in INFOexchange 2010, Vol. 4outlinks.gif (password required)

The Talk

You may think your clients and prospects don’t use LinkedIn, Facebook, Twitter or YouTube. What if they already turn to the Internet before deciding who to trust and hire?

Can they find you?

Don’t you routinely use Google searches to explore before you act? It’s dangerous to think your ideal clients are different. Maybe you’ve decided to turn social media into a competitive advantage. How do you proceed?

Countless “experts” are ready to spend your money. Before you hire one to support your online marketing strategy, learn from the experiences of fellow members Roger Thorpe and Promod Sharma. While neither is a social media expert, both have experimented. They will openly share what they now know.

Will You Be There?

Interested? To help with logistics, please let Val know by filling out the Selection of Workshops sheet. It's due by noon on April 11 (Monday). Also, can you RSVPoutlinks.gif on LinkedIn?

Promod's Story (Studio Recording)

Here is Promod's story, recorded in a studio the day after the live presentation.

What do you think? Please vote with the Like/Dislike buttons on the YouTube pageoutlinks.gif for this video. Your written comments (good or bad) are welcome too. Take this opportunity to use social media to express your opinion!


Here are the handouts from the session.


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