Advocis Golden Triangle
Advisors: register now for April 4, 2012
(nonmembers may also attend)
Building Trust With Social Media | Apr 4, 2012 (Wednesday)
How do you get your prospects to pick you over your competitors? How do you stay in touch before and after a sale? How do you create a powerful first impression without even being there?
Your expertise is rarely enough to establish trust and grow your business. Why not market better? Discover simple, inexpensive techniques you can use now.
Learn how to unleash the power of LinkedIn, Twitter, podcasts, YouTube, newsletters and blogs. Find the right medium for your message. Get your questions answered by a fellow advisor who reveals what he's used but doesn't sell any marketing services.
It's time to stop marketing like it's 1999.
- presentation (PDF, 1.3 MB)
- Marketing Actuary blog (originally to help advisors market better)
- Riscario Insider blog (originally for advisors' clients)
- Marketing Reflections newsletter (originally to show advisors how to create one)
The Social Media Revolution
This video gives an overview of the growth in social media. There are newer versions but this one makes the points.
This is the recording of the full presentation.
You may also be interested in
- Building Trust With Social Media - CALU 2011
- Building Trust With Blogging
- Building Trust With Podcasting
- Using Social Media to Grow your Practice (for the Estate Planners' Council of Halton)
- The art of business relationships through social media (Ivey Business Journal, Mar/Apr 2013)
Presenter: Promod Sharma
Designations: FSA, FCIA
Title: Marketing Actuary
Company Name: Taxevity
Promod has devoted his life to insurance. As Actuary, Individual Insurance for National Life, he designed products for 10 years. For five years at Industrial Alliance Insurance, he helped independent advisors with their top clients and their marketing. He started blogging in 2007 to show advisors how:
He expanded to LinkedIn, podcasts, tweeting and newsletters (Marketing Reflections). Using social media started attracting clients seeking independent advice. In 2010, Promod joined Taxevity to provide for-fee insurance reviews directly to the public. The lessons learned form the basis of the presentation.
The presenter will use his own notebook computer and wireless remote. As a precaution, a copy of the presentation will be on a USB flash drive in PowerPoint 2010 format. This allows use of another Windows computer, if necessary.
Please arrange for the following
- projector with VGA input (content is formatted for 1280x800 HD widescreen but works with a conventional 1024x768 projector)
- sound (video is used)
Here is the logo for Taxevity